As an advertising agency our brief is to consistently create campaigns to boost sales , and we did that by luring the target groups with enticing offers and celebrity endorsements.

Although this may sound like an instant recipe to sales success, there was an in-depth analysis behind this approach in order to sustain sales than mere temporary boosting.

 

The target being urban middle-class women, we showcased trending designs with messaging that emphasised on tradition and culture. Although, the brand existed for more than ten years now, the T.Gs ought to be constantly reminded of the customer’s trust towards the brand and hence relevant shots of  real customer engagement at the showrooms were captured in a candid style.

And, since, television was the chosen promotion platform, usage of time was all the more important. Shots were fast cuts in sync with the popular percussion rhythms. Later, We expanded from popular percussion rhythms to melodies and harmony by targeting urban upper class audiences with theatrical release of the advertisements.

 

Voice-Over for the advertisements also played a major role in engaging the audiences. The perfect voice that resonates with the target audience by bringing the right tone, sensibility, and character to the sales message. The conviction in delivery  and determined tone ensured the message lingered in the minds of the audience long after the Ad was over.

 

Result:

 

Rise in Sales turnover by 200% Y.O.Y. for three years straight.

Opening of 4 new showrooms in Bangalore and Chennai with one showroom in Bangalore upmarket