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Case Study PMI India
The objective - To strategise the online branding of PMI, India Chapter by bringing nativity to the designs and content to attract prospective PMI members.
Idea, Attributes & Mood
When it comes to PMI, the key attribute was authenticity.
We designed the website to reflect this.
The mood should evoke:
• hope/optimism
• taking charge
• on the move
People should never appear model-like, but they should be neat, professional, and dressed in business attire. We avoided making the set-ups look overly staged.
Result:
•Created a website that appears Indian in design.
•The design provided clarity to PMI's missions and program classifications
•Improved PMI membership by 40%
Process & Result
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