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Case Study - Veritas Finance
The objective - To strategise the branding of Veritas Finance for online video campaigns and social Media Promotions
Process & Result
Target: Investors and MSME entrepreneurs
The strategy: Project the vision and benevolence of the Leader, The Managing Director of Veritas Finance.
1. FInancial Literacy Film:
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Created the financial literacy film with the MD's voice leading the Film. It is an educational tool for prospective customers/MSME entrepreneurs
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Bilingual and trilingual to appeal to a large section of prospective MSME customers
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Subtly sends out a message to investors.
2. Corporate Film
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Showcasing the success stories of MSME entrepreneurs who have benefited from the Finance
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Success stories resonate with a large section of the audience and hence familiarises them with the brand.
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The remarkable achievements also attract prospective investors
Result:
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The screenings of the Literacy Video at exhibitions and conferences attracted new customers.
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Successful Stories of MSME entrepreneurs/beneficiaries created trust and brought value to the brand and its leader.
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MD's vision and his benevolent character received appreciation.
