Target: students and parents across the state of Tamil Nadu.

​​

• Our study showed that: Students are the primary decision-makers among our TG. One significant factor students look for when choosing the right engineering college is the space to express to their fullest in whatever stream or area of interest.

• Join the Happiness is the thread/theme/idea for the campaign. Showcase of student’s achievements/fulfillment in their respective areas – technology, art, manufacturing, innovation, and sports

 

Music: inspiring and motivating. The use of a fusion of melodies of string and wind instruments made it a huge hit.

​

Result: 

​

•Video received 1.8 lakh views on YouTube.

•Faster occupancy of seats in departments like Mechanical and Civil

•Rise in admission rate by 120% among non- Chennai students